DANIEL OKAFOR Marketing Manager · Growth & Brand CONTACT 'daniel.okafor@example.com &+44 7700 900123 #Manchester, UK in linkedin.com/in/danielokafor SKILLS Brand Strategy Paid Social SEO & Content HubSpot Google Analytics Figma LANGUAGES EnglishNative FrenchB2 YorubaNative EDUCATION BA (Hons) Marketing University of Leeds 2014–2017 PROFILE Growth-minded marketing manager with 7+ years across B2B SaaS and consumer brands—hands-on with paid social, lifecycle and brand. Led campaigns reaching 4M+ people and grew pipeline “from zero”. EXPERIENCE Marketing Manager 2021–Present Northgate Software '¤ Grew inbound pipeline 63% YoY—paid social + SEO programme across 3 markets '¤ Launched rebrand in 11 weeks; NPS up 18 points post-launch '¤ Managed £1.2M annual budget and a team of 5 marketers Digital Marketing Lead 2018–2021 Bramble & Co. '¤ Built lifecycle email programme—open rate 41%, revenue +£860K '¤ Ran 120+ A/B tests on landing pages; CVR from 2.1% to 3.4% Marketing Executive 2017–2018 Helix Retail '¤ Coordinated 30+ influencer partnerships reaching 4M people CERTIFICATIONS & Google Ads Search Certification · 2024& HubSpot Inbound · 2023